Driving Change: Vodafone Ghana’s Ashanti Month Champions Customers, Sports, and Community

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Vodafone Ghana has once again demonstrated its commitment to driving positive change in the Ashanti region through its Ashanti Month initiative, aimed at supporting businesses, rewarding customer loyalty, and driving sustainable development in the region. The telecom giant’s month-long campaign included sponsorship of the 66th Asantehene Golf Open Championship and was a mix of sports, customer engagement, and community development.
The Asantehene Golf Open Championship was graced by His Royal Majesty Otumfuor Osei Tutu II, who performed the ceremonial tee-off. The tournament, held at the Royal Golf Club in Kumasi, saw a gathering of golf enthusiasts, both amateurs and professionals, vying for glory over four days from 14th to 17th June 2022.
During the period, Vodafone Ghana undertook several activities to foster customer engagement. The company’s senior management team made courtesy calls on some customers and held an exclusive dinner for long-standing customers. Additionally, some of Vodafone’s most loyal customers were hosted at a special dinner with Otumfuor as a heartfelt ‘Thank You’ for their patronage.
The grand finale of the tournament was an exquisite Royal Dinner hosted by the Asantehene. The dinner included a lavish array of food, melodic music, graceful dancing, and well-earned rewards to the winners of the golf tournament.
Otumfuor Osei Tutu II, in his address, commended Vodafone Ghana for its unwavering support and loyalty. Patricia Obo-Nai, CEO of Vodafone Ghana, echoed this sentiment in her speech. “Our association with this prestigious tournament continues to strengthen our relationships with our valued clients, customers, and Asanteman,” she remarked.
Vodafone’s Corporate Social Responsibility initiatives were in full swing during Ashanti Month. The Vodafone Ghana Foundation undertook various health and education activities. These included Healthfest, a free medical screening programme, donations to the Manhyia District Hospital’s Antenatal Care unit, Homecoming; an initiative that paid the bills for insolvent patients at the same hospital. Additionally, Vodafone launched nine ICT Hubs in collaboration with the Ghana Library Authority, providing communities with access to digital resources. The Foundation team also took its Rural Ultrasound Scan initiative to pregnant women in Pipie in the Bosomtwe district. The initiative aims to reduce maternal and child mortality with the use of modern technology such as ultrasonography.
Vodafone Ghana’s Ashanti Month was not just a celebration but a commitment to sustainable development in the Ashanti region. Through sports, customer engagement, and community development, Vodafone Ghana has shown its dedication to supporting sustainable development and connecting people for a brighter future.
As Patricia Obo-Nai aptly put it, “We remain resolute in our quest to transform lives and businesses in alignment with our purpose of going further together.”

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